Our philosophy & ethos
Why The One Dress Project? I was crazy busy juggling work & life when <gasp>... I had twin girls. My priorities shifted & quick wardrobe wins mean more 'me' time. Dresses are my saviour so I researched them - the Shirt Dress' collar, the Sundress' cinch, the Kaftan ease. My objective? To create ONE versatile Dress that allows us to drop on & dash out the door. Our hero for all things life - work, weekend, travel, holidays, celebrations. And adapt as our lives, shape & style changes eg: working thru pregnancy > new baby & nursing > busy working mum. The One Dress Project is crafted to adapt & evolve with us for a lifetime. My hope? That by simplifying your wardrobe with one dress, you'll gain more 'me' time for the long game while looking & feeling incredible.
Who is Ever by X? I’m a one woman start-up passionate at developing solutions that are beautiful & functional. I've drawn on my brand & communications background (I've produced for David Jones, Sydney Opera House & the ABC for over a decade). So while i'm no designer i'm a great researcher & even better at procuring talent so I engaged one of Sydney’s most recognised womens designers. She loved my project & agreed to 'confidentially' juggle while designing for other iconic high fashion brands. We'd refer to our collab as The One Dress Project - and so it began. Ever by X is a 100% Australian family owned & operated small business.
Embracing slow fashion Dress is created for the long game (not a season). Its design is simple, clean & classic. It's seasonless, long-lasting & supreme quality - made with heart & finished by hand. Each Dress is limited edition & available on a first come basis. We're small & agile and we'll adapt & respond as you need. Just ask us.
Keeping it Local Dresses are ‘Made in Sydney, Australia’ within streets of our studio. Our boutique production house makes for a stable of iconic high fashion brands. It's a privilege to be included within their brands & they allow me to be completely hands-on throughout Dress production. Our supply chain is 100% within Redfern/Surry Hills (Sydney's historic garment district) and our carbon footprint is a big fat zero.
Ethical Australian Makers We searched for a Production Team as committed to quality & excellence as they are ethics, sustainability & kindness. We celebrate our team for every step they take to embrace these values.
Up-cycled Textiles We support iconic local Designers by using their end of collection textiles, saving them from landfill which in turn makes our garments rare & to be treasured.
Interrogated Textiles We still research the best textiles worldwide & insist on highest quality, easy care resilience that looks & feels luxuriously incredible. We want your Dress ever-ready in wardrobes, gym bags, beach bags, desk drawers & carryon.
Sustainable now & ongoing As a 2019 start-up we've established a sustainable focus from the get-go. We challenge every decision, landing on what we see as best. We’ll continue to embrace methods kindest to the planet & its people.