Our Ethos

Why The One Dress Project? I was crazy busy juggling all things life when <gasp>... I had twin girls. My priorities & silhouette shifted & ‘me’ time was in deficit. Dresses became my saviour so I researched them - the Shirt Dress' collar, the Sundress' cinch, the Kaftan ease. My objective? To create ONE dress that allows us to effortlessly drop & dash with no scrimping on chic.

Dress is your hero for all things life - work, weekend, travel, holidays, celebrations. She's designed to adapt as your life, needs & shape change ie: pregnancy, post natal & menopause are examples she'll adapt to. My hope? That dress makes you look & feel beautiful, effortlessly. And by simplifying your wardrobe that you gain time for the things that matter most.

Who is Ever by X? I’m a one woman start-up passionate at developing beautiful solutions with high purpose. I've drawn on my brand & marketing exposure in producing for David Jones, Sydney Opera House & the ABC for a few decades. So while i'm no designer i'm a passionate researcher & great at procuring 'best in show' talent so I engaged one of Sydney’s most recognised women's designers. She loved my project & agreed to 'confidentially' design ONE dress, drawing on her 'womanly intuition' & lifestyle needs as a career women juggling busy family life. Affectionately we'd call our collab The One Dress Project - and so it began. Ever by X is a 100% Australian family owned & operated small business.

Embracing slow fashion Dress is created for the long game (not a season). Her aesthetic is clean, simple & classic. She's seasonless, long-lasting & supreme quality - made with heart & finished by hand. Each Dress is limited edition & available on a first come basis. We're small & agile and we'll adapt & respond as you need. Just ask us.

Keeping it Local Dresses are 'Made in Surry Hills, Sydney' within streets of our studio. Our boutique production house makes for a stable of Australia's greatest high fashion brands. They allow me to be hands-on. Our supply chain is 100% within Redfern/Surry Hills (Sydney's historic garment district) and our carbon footprint is a big fat zero. 

Ethical Australian Makers We searched for a Production Team as committed to quality & excellence as they are ethics, sustainability & kindness. We celebrate our team for every step they take to embrace these values.

Up-cycled & Recycled Textiles We support respected local Designers by using their end of collection textiles, saving remarkable fabrics from landfill which in turn makes our garments rare precious birds to be treasured. In 2022 we'll introduce Recycled Textiles.

Interrogated Textiles We continue to research the best textile innovation's worldwide & insist on highest quality, easy care resilience that looks & feels luxuriously incredible. We want your Dress ever ready in wardrobes, gym bags, beach bags, desk drawers, carryon & glove boxes.

Sustainable now & ongoing As a 2019 start-up we've established a sustainable focus from the get-go. We challenge every decision, landing on what we see as best. We’ll continue to embrace methods kindest to the planet, its animals & people.